Join the Largest and Most Established Specialty Toy Franchise in the US

Learning Express is a leader in the multibillion-dollar toy industry! Become a franchisee and benefit from our decades of experience and best-in-class support.

We’re not your average toy store!

Step inside a Learning Express store and you’ll see why kids light up and parents keep coming back. Each visit is an experience filled with discovery and fun at every turn that turns customers into loyal fans. From unique toys to trending items, we create moments that families remember.

For franchise owners, that customer excitement stems from the recognized and trusted brand that we’ve built over the 30+ years as the nation’s #1 specialty toy franchise in the US. Founded in 1987, our franchised retail toy store concept focuses on quality and educational toys, as well as gifts for children of all ages.

Why do franchisees choose Learning Express?

Proven support system: Receive comprehensive training, a Grand Opening Manager for on-site assistance, and ongoing guidance to help you operate with confidence, even if you have no prior retail experience.
Exclusive vendor relationships: Our buyers source products, negotiate vendor terms, and monitor market trends, giving franchisees access to a curated mix of toys and gifts with some of the best terms in the industry.
Streamlined operations: Our turnkey system is designed specifically for specialty toy retail, with processes for buying, merchandising, marketing, and operations, supported by industry-leading software and resources.
High-touch customer experience: From personalized gift wrapping and product knowledge to providing one-on-one service, our stores stand out from online and mass retailers, which our customers value.
Marketing made easy: Access marketing strategies, support, and creative marketing materials, including social media content, email, robust catalogs, and more, tailored for local execution.
Collaborative network: Gain access to a collaborative community of passionate owners who share best practices, insights, and peer support, making every owner stronger.

Start your franchising journey with Learning Express

978-889-1006

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Hear from our franchisees

“Where else can you mix being playful, having fun and working hard? If you’re someone who likes rewarding and challenging opportunities, then the Learning Express family is just right for you.”

Connie

Learning Express franchisee

“I’m part of something bigger. I’m changing children’s lives.”

Mary

Learning Express Store Owner

“Learning Express has delivered everything they said they would and more in the eighteen years we have owned our stores. We’ve always felt that we’ve been part of a family devoted to growing our business and supporting the community.”

Greg, Paul and Matt Sahagian

Learning Express Massachusetts

Our franchisees receive expert-level guidance from the start

From state-of-the-art demographic analysis tools to help you find the right area to start your real estate search to assistance with your store design, we’ll help you get the ball rolling so you can concentrate on opening your new business.

Franchisees gain access to the nation’s best curated selection of specialty and on-trend toys and gifts at special terms from approximately 200 different vendors, receive hands-on grand opening support, and so much more!

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Interested in making a living creating joy, memories, and traditions for local families? We want to hear from you!

Our most successful franchisees are hands-on owners who invest the time, energy, and focus necessary to build a business that makes a meaningful impact in their community. Organized and financially savvy, they manage inventory, staff, and daily operations with an eye for detail while bringing an entrepreneurial mindset that keeps their store growing.

They follow the franchise system but add their own local creativity through events, school partnerships, and community outreach. They possess strong people skills, prioritize the customer experience, build strong teams, and connect easily with families. Most importantly, they enjoy creating joyful, memorable experiences for kids and families, because at Learning Express, that’s what it’s all about.

Reach out today